The beauty of this entry in the Baby Einstein catalog is its integration of puppets, toys, and live farm footage to help babies and toddlers make the connection between their plastic play sets and stuffed animals with images of a real farm. As always, the spoken language is minimal, omitting the pesky verbs and adjectives […]
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Baby Einstein DVD Refunds
If you have purchased Baby Einstein DVDs, you should know that you can get a refund for any videos you’ve purchased. the AP is reporting that, “The Walt Disney Co. [which acquired the Baby Einstein company in 2001] is expanding a refund program for its Baby Einstein videos for toddlers in response to challenges about […]
There is a lot of discussion and controversy at the moment, about whether marketers are capitalizing on parental fears (much of it fueled by our present economic insecurity and worry that our children will be far worse off than us) and pushing unnecessary toys and gizmos on children designed to give them a purported edge […]